Legal protection

Commercial value

Trust

Professionalism

Invest in your business.

Only the registration grants you the status of the owner of the trademark!

Registration enhances your profits.

To take advantage of this benefit and maximize your profits, registration is of paramount importance.

After all, what's the point of investing in a website, signage, promotion, marketing, advertising, and the like if the brand isn't legally yours, susceptible to being easily lost at any moment?

Franchise

Only with registration, you can franchise your business.

Have you considered the possibility of missing out on a franchise opportunity simply due to a lack of registration?

Transform your brand into an asset with economic value.

With registration, your brand will become an asset of your company.

The exclusivity throughout Brazil that the registration brings adds value to your brand. Be unique!

Other benefits of owning a registered trademark:

Only the registration grants you the status of the brand owner.

Protection and exclusivity across the entire national territory.

It reflects credibility to your consumer.

Right to oppose third parties and, moreover, notify them.

The brand gains economic value by becoming an integral part of your company's assets.

Gain more confidence to invest in marketing.

Valid registration certificate for 10 years.

Click here and Talk to an Expert!

Risks of Not Registering a Trademark:

Anyone can use and register the brand you created.

Your company is susceptible to financial and reputational losses.

Risk of confusion to your consumer through similar companies.

Investing in something that is not rightfully yours.

Risk of losing the entire investment in marketing and promotion.

A third party acquiring the registration may compel you to change your brand.

You may receive extrajudicial notification and be served judicially or subpoenaed.

Click here and Talk to an Expert!

Protect Your Brand

Amidst many, be exclusive. Register!

What they say about us

Portfolio

Kalashi is a highly specialized company in intellectual property protection, with the mission of representing and defending the interests of its clients before the INPI (National Institute of Industrial Property).

With a transparent and ethical approach, the company stands out in the market for its expertise and commitment to maximum customer satisfaction.

Kalashi's vision is to become a reference in the Intellectual Property segment in Brazil, solidifying its position as a leader in the next 5 years.

With fundamental values of expertise and ethics, Kalashi is the right choice for those seeking to protect and enhance their brands and patents.

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The Importance of Specialized Advisory:

Let’s see what the United States Patent and Trademark Office (USPTO) has to say about it:

“We recommend that you hire a licensed attorney… specialized in trademark law to guide you through the registration process… Most applicants use licensed trademark attorneys… for legal advice on the use of their registered mark, filing an application, and increasing the likelihood of success in the registration process, as not all applications proceed to registration, and not all are granted.”

Source: https://www.uspto.gov/learning-and-resources/trademark-faqs

Other advantages of having the assistance of a professional with expertise in the field:

1. Trademark research at INPI is complex, and only a well-qualified attorney will perform it adequately through professional software.
2. Approximately 20,000 new trademarks are published every week. Only through a specific collision control system can one prevent the approval of a mark identical or similar to yours.
3. Deadline management through a specific system (APOL – LDSoft), thus avoiding the filing of your application/registration.
4. Adequate knowledge for the preparation of all necessary documents, such as oppositions, statements, notifications, expiration, administrative nullity processes, and the like.
5. Expertise in the entire procedure, preventing disruptions and significantly reducing the possibility of your application being rejected.

Submit your Registration Request with confidence:

The security and care your brand deserves!

Do you have any questions?

Why should I register my trademark?

Registering a trademark is a crucial choice for the success of your business! It provides exclusive legal protection, safeguards your brand from copies and plagiarism, helps build a strong and trustworthy brand, enhances the credibility of your business, and can generate a valuable asset for sale or licensing. With a registered trademark, you can stand out from the competition and safeguard the future of your business. Don't hesitate to register your trademark today!

I already have a CNPJ (National Registry of Legal Entities) and registration with the Commercial Registry. Does this already protect my brand?

Do not underestimate the importance of registering your trademark with INPI! While registration with the Commercial Registry and obtaining a CNPJ are important, they provide only limited protection for your company. Trademark registration with INPI, on the other hand, offers exclusive legal protection and the right to use the mark throughout the national territory. Additionally, it prevents other companies from using a similar or identical mark, providing a valuable competitive advantage. Do not leave your brand vulnerable to copies and plagiarism; register it with INPI now and protect the future of your business!

I do not have a CNPJ yet. Can I register the trademark?

Don't wait another minute to protect your brand! Even if you don't have a CNPJ yet or have just begun the process of company registration, it is possible to register your trademark with the INPI. In fact, it is highly recommended that you do so as early as possible to ensure exclusive legal protection for your brand from the start and to avoid potential future conflicts. By registering your trademark, you gain the right to its exclusive use throughout the national territory, safeguarding your company from copies and plagiarism. Do not underestimate the value of your brand and start the registration process right away!

Is registering a trademark the same as patenting?

Registering a trademark and patenting an invention are entirely different processes with distinct objectives and protections. While trademark registration ensures exclusivity in the use of your company's name, symbol, design, or slogan, a patent protects innovative inventions or processes for a specified period. Both processes are crucial for safeguarding your company's intellectual property and ensuring exclusivity in the use of your products and services. Don't let your brilliant idea be stolen or copied; register your trademark or patent your invention right away!

If I don't register the trademark, can I lose it? How?

Don't risk losing your valuable brand and the entire market value it represents! If you fail to register your trademark, you may encounter serious issues, ranging from the loss of exclusive usage rights to potential copyright infringement by other companies. This can directly impact your company's image and reputation, leading to significant financial losses. Don't allow your brand to be misused or copied by other businesses. Register it with INPI right away and safeguard your company from potential harm and losses!

What happens if the brand I use is already registered by someone else?

Caution! Using a trademark that has already been registered by someone else can lead to serious legal and financial issues for your company. Imagine being sued for copyright infringement and unfair competition, and having to face high fines and damage to your image and reputation. The best way to avoid these problems is to check the availability of the brand you want to use before registering or commercially using it. If you are already using a brand that may be registered by someone else, immediately seek a specialized intellectual property lawyer to help resolve the conflict and protect your company from potential harm. Don't let your company suffer; protect your brand now!

How much does it cost to register my trademark?

Don't let the cost of registering your trademark hold you back! The trademark registration process can be more affordable than you think. Investing in trademark protection can be the key to ensuring the exclusive use of your name or logo and avoiding future legal and financial problems. In addition, trademark protection can add value to your business and make it more attractive to investors and business partners. Don't waste any more time, register your trademark today and protect your business!

How long does a registration process take?

Although the processing and registration time may vary, we are experts in intellectual property. With Kalashi, you can expedite the process and ensure that your trademark is registered quickly. Protecting your trademark is essential to solidify your company's image in the market, in addition to preventing the possibility of future litigation and financial losses. Don't miss the opportunity to protect your company's identity and stand out in the market with a registered trademark!

How long is the registration valid for?

Trademark registration is an investment that guarantees the protection of your brand for 10 years, renewable for successive periods of 10 years. This means that your brand will be protected from infringement by third parties and you will be able to enjoy the exclusivity of your name or logo in the market. Keeping your trademark registration up to date is essential to value and protect your business, as well as to convey security and credibility to your customers and business partners. Don't waste any more time and guarantee the security and protection of your brand for many years to come!

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